Providing smooth, customized shopping experiences across platforms is essential in the fast-paced digital world of today. This difficulty is met by Salesforce Commerce Cloud, which is useful in providing a powerful eCommerce platform driven by AI that lets companies build unified customer journeys across all platforms—online, in-store, and beyond.
What is Salesforce Commerce Cloud?
Salesforce created the cloud-based eCommerce platform called Commerce Cloud to help brands establish, manage, and expand their online stores. With capabilities to manage product catalogs, accelerate order processing, and enhance the shopping experience, it serves both B2C and B2B enterprises.
Salesforce Commerce Cloud enables companies to provide personalized, attractive, and scalable digital commerce experiences by utilizing artificial intelligence, real-time data, and customer-centric design.
Key Salesforce Commerce Cloud Features
- The Experience of Unified Commerce
Online, mobile, social, and in-store commerce are all combined into one platform by Salesforce Commerce Cloud. Customers get a consistent and linked experience whether they browse on a mobile app or buy in-store. - Einstein-Powered AI Personalization
The platform uses Einstein AI to evaluate user behavior and preferences in order to provide customized search results, personalized promotions, and real-time product suggestions. This increases client satisfaction in addition to conversions. - Adaptable and Expandable Architecture
The Commerce Cloud is designed to grow. It provides the freedom to grow across markets, manage significant product inventories, and handle enormous transaction volumes without sacrificing speed or performance, regardless of your company’s size. - Order Management with Omnichannel
A consolidated mechanism for managing orders from all channels is offered by the platform. It provides intelligent routing, various fulfillment choices, and real-time inventory visibility from click to delivery. - Designed for Mobile
Mobile experiences are a top priority for Salesforce Commerce Cloud. Businesses may guarantee quick and easy purchasing on any device by using responsive themes and mobile-optimized checkout procedures. - The Capabilities of B2B and B2C
Commerce Cloud can help you whether you sell directly to customers or to other companies. The technology is perfect for complex B2B operations because it allows bulk ordering, contract pricing, self-service portals, and account hierarchies.
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Common Objects in Salesforce B2C Commerce Cloud
- Product
1) Keeps track of product information (name, ID, price, characteristics, inventory).
2) May fall under different categories and variants (e.g., color, size). - Category
1) Specifies the product hierarchy (Men > Shoes > Running).
2) Arranges goods for simpler selling and navigation. - Client
1) Keeps track of user profile data, including name, email, address, and past orders.
2) They may be visitors or users who are registered. - Order
1) Has all of the data regarding the purchases made by customers.
2) Contains products, costs, delivery, money, and status. - Cart or Basket
1) Short-term holding of products a customer wishes to purchase prior to payment.
2) During the checkout process, it is transformed into an order. - Price Book
1) Specifies product values and pricing guidelines.
2) Accommodates various client groups, promotions, and currencies. - Inventory
Monitors product stock levels at various fulfillment facilities. - Promotion / Campaign
1) Oversees marketing campaigns, promotions, and discounts.
2) Applicable at the product or cart level. - Content
Asset Stores dynamic content like photos, HTML snippets, and banners. - Preferences for the site configuration
Settings (locale, tax, shipping rules) that govern a storefront’s behavior.
Common Objects in Salesforce B2B Commerce on Core Platform
- Account
1) Represents companies (buyers).
2) B2B extension of the standard Salesforce object. - Contact
1) Stands in for employees of buyer organizations.
2) Orders can be placed and linked to accounts. - Product
B2C-like, but frequently with B2B-specific features (e.g., MOQ, bulk price). - Price Book & Price Book Entry
1) Specify prices for individual customers.
2) Crucial for pricing models based on contracts. - Cart
Keeps track of active purchases for each client session. - Order
1) Represents a completed cart purchase.
2) Consists of product, quantity, cost, delivery, and tax. - Entitlement
Controls what catalogs or goods a certain account can view or purchase. - Quote (Optional)
Represents a formal offer that has the potential to become an order. - Contract
The conditions of the buyer-seller agreement are outlined in the contract (e.g., unique pricing, terms).
Integration with Core Salesforce Objects
The objects in B2B commerce are natively developed on the Salesforce platform; they make use of common Salesforce CRM objects such as
- Account
- Contact
- Opportunity
- Case
These connect seamlessly with Commerce Cloud for unified sales and service experiences.
Salesforce Commerce Cloud Advantages
1) Faster Time-to-Market
Businesses can build new websites and products more quickly with developer-friendly tools, pre-built integrations, and configurable templates.
2) Higher Rates of Conversion
Intelligent advertisement, quick checkout, and AI-driven personalization all increase customer engagement and conversion rates.
3) Worldwide Reach
The platform’s multi-currency, multi-language, and multi-site features make it simple for companies to enter foreign markets.
4) Smooth Integration with the Salesforce Environment
Salesforce CRM, Service Cloud, Marketing Cloud, and other programs are natively integrated with Commerce Cloud. This gives companies a 360-degree perspective of their customers and makes it possible to provide consistent, data-driven experiences.
Use Cases in the Real World
Salesforce Commerce Cloud is used by leading international brands like Adidas, Lacoste, and Puma to build high-performing online shops that expand geographically. These companies use the platform to engage customers across channels, deal with promotions in real time, and customize shopping experiences.
Conclusion
Businesses need to embrace technology that provides agility, intelligence, and customization as customer expectations change. Salesforce Commerce Cloud is a comprehensive solution. The platform is the benchmark for contemporary digital commerce thanks to its scalable architecture, AI capabilities, and comprehensive customer data.
Salesforce Commerce Cloud provides the resources, adaptability, and strength to expand your business in a world that prioritizes digitalization, whether you’re starting your first online store or improving an enterprise eCommerce strategy.
Salesforce Commerce Cloud is a comprehensive solution for developing intelligent, customized, and frictionless shopping experiences that promote growth and loyalty. It is more than just an eCommerce platform.
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